Marketing and Direct Mail Tips

Marketers are using many channels to reach their customers and prospects. The great thing about QR codes is they can be used to enhance the channels you are already using to make a greater impact. QR codes open up many different opportunities for your marketing. They form a new type of interaction between customer or prospect and your brand.

Make sure that you consider the following items before you launch your campaign:

  1. If your URL is very long, shorten it for easy scanning
  2. Add some copy to your piece to entice them to scan it
  3. Make sure your landing pages are mobile ready
  4. Who are you targeting? Make sure the call to action and the result of scanning is appealing to them
  5. Test, test, test to make sure the codes scan on as many phones and networks as you can

Think of unique ways to use QR Codes for your brand:

  1. Videos: How to or online guides
  2. Discounts or coupons
  3. Customized landing pages
  4. Directions
  5. Links to your social networks like Facebook
  6. Contests
  7. Special events

QR Codes allow you to include so much more information in your direct mail without taking up a lot of room. Make sure to track your QR Code scans to see what is most effective for your brand. That way you can continue to increase your responses over time.

Scan this QR Code that goes to our mobile website, to see an example of how easy a mobile landing page can be:If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help. Visit our website http://www.eyecomm.org.

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Comments on: "How To Use QR Codes With Direct Mail To Drive Social Engagement" (2)

  1. I like the idea of using the code to take the DM recipient to a video, contest or discount coupon. You can’t easily include a video in a DM piece although I’ve done mailings with mini CDs in them. Lot of expense and extra time needed. It would have been so much easier to just send a code directing them to the video!

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