As a company that offers direct mail to our customers, we have seen the best and worst of direct mail pieces. In order to help you create great direct mail, we have come up with a list of ideas. A WOW direct mail piece creates a drive to read the piece, act upon it and [...]
Lots of people will tell you what to do in email marketing, but we thought it’s more important to know what NOT to do. So here is a list we have compiled: A terrible subject line: The subject line is the key to getting your email read. Put some real thought behind your subject lines. [...]
Why would you want to rhyme your marketing? Well, it turns out there is a science to rhyming. A study was conducted in 2000, you can see it here by Matthew S. McGlone and Jessica Tofighbakhsh of Lafayette College. They wanted to see if a rhyming phrase had an impact on a person’s perception of truthfulness versus [...]
