I think you have just scratched the surface. One way I’ve seen print used with social is by integrating a share function. i.e. A QR/Tag/Watermark, etc next to a product in your catalog or mailer that immediately links to your FB page to showcase your new or intended purchase.
Also, using Twitter/FB to alert your followers to an upcoming, exclusive offer in their mailbox.
What about mobile commerce? Receiving your mail piece, seeing a product you like, and ordering it directly from you mobile device using a QR, etc….
Comments on: "Design Your Direct Mail Campaigns With Social Media In Mind – MOVED" (5)
[...] Design Your Direct Mail Campaigns With Social Media In Mind [Eye/Comm’s Blog] 0 Comments [...]
I love the PURL idea! I want to research that more!
– Erica
Thanks! If you have any questions let us know.
I think you have just scratched the surface. One way I’ve seen print used with social is by integrating a share function. i.e. A QR/Tag/Watermark, etc next to a product in your catalog or mailer that immediately links to your FB page to showcase your new or intended purchase.
Also, using Twitter/FB to alert your followers to an upcoming, exclusive offer in their mailbox.
What about mobile commerce? Receiving your mail piece, seeing a product you like, and ordering it directly from you mobile device using a QR, etc….
Lots of creative ways to integrate
These are all great ideas! Sounds like a great start to another integrated blog post. Thank you.