Design Your Direct Mail Campaigns With Social Media In Mind – MOVED

Marketing and Direct Mail Tips

Direct Mail and Social Media—Unlike Telephone, Your Direct Mail Message Should Be Interactive - Printing Hub - Printing Hub said:

January 11, 2012 at 9:33 am

[...] Design Your Direct Mail Campaigns With Social Media In Mind [Eye/Comm’s Blog] 0 Comments [...]
Reaching Neighbors said:

January 20, 2012 at 3:03 pm

I love the PURL idea! I want to research that more!

– Erica
- sumgould said:
  
  January 20, 2012 at 3:04 pm
  
  Thanks! If you have any questions let us know.
Ed said:

March 13, 2012 at 9:26 am

I think you have just scratched the surface. One way I’ve seen print used with social is by integrating a share function. i.e. A QR/Tag/Watermark, etc next to a product in your catalog or mailer that immediately links to your FB page to showcase your new or intended purchase.
Also, using Twitter/FB to alert your followers to an upcoming, exclusive offer in their mailbox.
What about mobile commerce? Receiving your mail piece, seeing a product you like, and ordering it directly from you mobile device using a QR, etc….

Lots of creative ways to integrate
- sumgould said:
  
  March 13, 2012 at 9:59 am
  
  These are all great ideas! Sounds like a great start to another integrated blog post. Thank you.

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