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Comments on: "Design Your Direct Mail Campaigns With Social Media In Mind – MOVED" (5)

  1. [...] Design Your Direct Mail Campaigns With Social Media In Mind [Eye/Comm’s Blog] 0 Comments [...]

  2. I love the PURL idea! I want to research that more!

    — Erica

  3. I think you have just scratched the surface. One way I’ve seen print used with social is by integrating a share function. i.e. A QR/Tag/Watermark, etc next to a product in your catalog or mailer that immediately links to your FB page to showcase your new or intended purchase.
    Also, using Twitter/FB to alert your followers to an upcoming, exclusive offer in their mailbox.
    What about mobile commerce? Receiving your mail piece, seeing a product you like, and ordering it directly from you mobile device using a QR, etc….

    Lots of creative ways to integrate :-)

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