8 Steps To Getting Started With Direct Mail The Right Way

Direct mail done right will bring you your biggest return on investment. So to get you started we have put together a list of how to get started with direct mail the right way. Decide who is your audience is going to be. Do you have a list or will you need to rent one? Decide [...]

USPS Self-Mailer Changes for 2012

The USPS has announced many changes to the self-mailer requirements. The post office is extending a 1 year compliance period from Jan 2012 to Jan 2013. During that period the current mail piece designs will be accepted. Starting Jan 5, 2013, you must comply with the new rules as outlined by the post office. Here are a few [...]

Make The Most Of QR Codes In Your Direct Mail

QR Codes can increase the effectiveness of your direct mail in a many ways. The most important is by telling the recipient to scan the QR Code as there is an instant call to action when they are most responsive to your message. The QR Code also allows you to provide more details about your [...]

Design Your Direct Mail Campaigns With Social Media In Mind

These days the key to your direct mail campaign is integration with social media. So how can you design your direct mail pieces to easily incorporate social media?  We have some ideas for you. Here are 4 easy ways to design a direct mail piece with social media in mind. Include social media information for [...]