The first thing your readers see is your subject line. You need it to be powerful. The best email subject lines are short, descriptive and give the reader a reason to read more. Stay away from using cheesy phrases. They will be ignored. The best thing is to keep your subject lines simple and to the point.

There are 3 words you need to avoid using in your subject lines. They are:

  • Help
  • Percent off
  • Reminder

Avoid using ALL CAPS or exclamation marks in your subject lines. Subject lines created as questions can often perform better. Personalization of a recipient’s first name or last name does not improve open rates, however providing a city name, does. When creating email newsletters make sure to continue to change the subject line with each issue. Pick an important article and use information from that in your subject line. As a general rule in email marketing, keep your subject line to 50 characters or less. The from information can be as important as the subject line. It needs to work together with the subject line. The from line should communicate who you are as the sender and not change. Save any humorous ideas for the subject line.

If you have any questions call us 619-448-6111 or email info@eyecomm.org. We are glad to help!

 

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